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Checklist to Capture Media Attention Marketing Articles | June 4 Wholesale Nike Shoes , 2010
Recently, I sent out a media release for a company owned by my brother, Scot Morgan.? Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free pu...
Recently, I sent out a media release for a company owned by my brother, Scot Morgan.? Scot has been in business for himself for twenty years Cheap Nike Shoes Free Shipping , and in all that time he had never tried to get the free publicity you just can?t buy ? that is, by sending out a media release.
And interestingly enough, I have been writing media releases and other marketing materials since 1997, but Scot never really understood what I did for a living or the fact that I have helped hundreds of businesses get free media publicity.? Luckily, that has changed and my recent media release has given him prime time television news coverage, three feature news stories in print (and counting) Cheap Nike Shoes Online , plus radio time.
When Scot was speaking with the television reporter, he casually asked how many media releases they receive each day.? The answer was up to 40 per day in their satellite office but up to 400 per day in the central news room (which is where I had sent it).? So Scot enquired further and discovered that yes, each media release is read.? And when he asked why his story was chosen ? the answer was because it was written so well.? (As you can imagine, I?ll be using that in my marketing material.)
So before you send off your media release, re-read it (again) to make sure you?re in line ? or on top ? of your competition.? Use this checklist so you don?t miss anything:
Is your story newsworthy? Do you have a hook that will entice the editor to call? Have you written a great headline that grabs attention? Are the pertinent details (the who, what Cheap Nike Shoes China , where, when, why, and how) in the opening paragraph with less important details following? Have you included a great quote that succinctly explains why this story is relevant? Have you chosen an appropriate editor? Have you written it in the third person and proof read for spelling and grammar mistakes? Are all your facts accurate? Is it short, sharp, and simple? Have you included your contact information (you wouldn?t believe the number of people who miss this vital step)?
And one more thing to ensure your business success?make sure everyone in your family clearly understands what you do for a living and who your ideal client is ? it just could be one of them.
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On February 4, 1989 we opened our doors in DC. We have sold thousands of vehicles. Our 60,000 sq ft facility is centrally located. We draw customers from DC, and both the Maryland and Virginia suburbs. There is plenty of parking at the auction warehouse, which is right across the street from the Main Post Office. December 11, 1996 we opened Capital Auto Auction of Philadelphia. We now have two big auctions per week held on Wednesdays Cheap Womens Nike Shoes , and Saturdays due to the great response in Philadelphia. We are right off of Route 95 at Cottman Avenue. You can’t miss our sign! November 18, 1999 we added our third Capital Auto Auction in Manchester, New Hampshire. We now have auctions weekly, every Saturday, rain, snow Cheap Mens Nike Shoes , or shine. We look forward to serving our New England neighbors. We are easily accessible to Boston and the vicinity, Route 93N to route 101E, exit 1 on the left.
We have vehicles for every budget and need – from family mini-vans, to sports cars, to the occasional boat, camper Cheap Nike Shoes , and motorcycle. Hal Gordon Zaritsky makes sure the selection varies from week to week, but there are always good, clean, used cars at excellent prices. Capital Auto Auction sells vehicles that are auctioned off by our professional independent auctioneers. The bargains are outrageous!!!
We also take vehicles on consignment. We do the advertising!!! We show it off!!! We take the phone calls!!! You sell your car!!! If there is ever a problem with a sale, we at Capital Auto Auction will do everything possible, and fair Wholesale Nike Shoes Free Shipping , to satisfy both the buyer and the seller. Hal Gordon Zaritsky invites you to come experience the best auto auction in the country.
Capital Auto Auction is a public car auction…Everyone is welcome. Come and share in the excitement of a live auction!
Hal Gordon Zaritsky is the founder of Capital Automobile Auction. Since 1989 Richesse Automobile Auction and Hal Gordon Zaritsky have sold above one,000,000 vehicles to the public.
Hal Gordon Zaritsky, Hal Gordon Zaritsky, Hal Gordon Zaritsky
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